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Our Company Values



We are like a shark; if we don’t swim forward, we die. We have to make difficult decisions, shoot for big outcomes, and work incredibly hard to rapidly advance our company and build a moat to competition.


Founder mentality

We focus relentlessly on helping entrepreneurs to build better businesses with the support of their investors. We are entrepreneurs ourselves, and every member of our team thinks like a founder. No one is too important to sweep the floor, and everyone’s help is needed to move our business forward.



We strive for excellence in everything we produce through passionate craftsmanship and attention to detail. First moments matter. We go above and beyond to make our customers successful on the platform.


First principles thinking

In order to build towards the future, we need to challenge existing assumptions. We avoid analogies and seek the truth, and we build systems to help us do so. We document everything to help support our team’s distributed communication and learning.



We believe in high transparency, which manifests itself in our product philosophy as well as the way we run our team. We are transparent internally about how things are going in every facet of our business. We are transparent with each other about concerns and feedback.

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