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Too many startups treat investor relations as a one-way street. But the most successful founders know how to turn their cap table into a competitive edge.

This guide goes beyond fundraising mechanics, offering practical strategies for identifying aligned investors, pitching with conviction, and running high-impact board meetings. Hear from Affinity’s Ray Zhou, OpenGov’s Zac Bookman, Nylas’ Christine Spang, and Numeric’s Parker Gilbert on questions like how to evaluate potential investors, who’s really in charge during a board meeting (you or your investors?), and how to craft a perfect ask via an investor update.


Excerpt

The value of investor updates likes in their ability to engage investors, foster trust, and unlock strategic benefits. The more aware investors are of your company’s progress, the more able they are to contribute meaningfully. Here’s why regular updates can be a game-changer:

They signal strong leadership. Consistent updates show that you’re in control, being proactive, and thinking long-term—and not just when fundraising.

They shape your company narrative. By framing progress, challenges, and vision on your terms, you minimize misunderstandings and investor concerns.

They encourage investor involvement. A well-structured update makes it easy for investors to step in with support, introductions, or strategic advice.

They leverage investor expertise. Investors have a broad view of the market; keeping them informed allows you to tap into their insights and pattern recognition.

They prevent one-off requests. Proactive updates reduce ad-hoc investor check- ins, freeing up your time for execution.

They build future opportunities. Regular updates keep investors engaged, sparking momentum for future funding, partnerships, or even acquisitions. Investor updates aren’t just a courtesy—they’re a tool for strengthening relationships and creating opportunities for feedback, guidance, and future investment.


Outline

Page 3

Introduction

Setting the stage for impactful investor relations and understanding investors’ priorities and perspectives

Page 10

Securing Funding

Identifying, pitching, and closing new investors

Page 24

Keeping Investors Engaged

Updates, insights, strategic support, and the power of strong data

Page 37

Preparation and Participation

Running effective board meetings

Page 42

The Investment Cycle

Leveraging investors to help with follow-on fundraising

Page 46

Preparing for Emergencies

Managing crisis communication with investors

Page 53

The Road Ahead

Turning insights into action